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Are Concert Tickets Worth the Investment? Exploring the Benefits of Ticket Insurance | CBC Radio

Cost of Living4:21Concert tickets are so pricey. you can now get them insured

The High Price of Concert Tickets

Kendrick Lamar has long been on the list of favorite rappers for many fans, including one of them who resides in New York City. When Lamar’s concert was announced, purchasing a ticket quickly became a must for her. However, like many popular artists, tickets to see top performers tend to come with a hefty price tag.

Upon reaching the online checkout for her ticket, she noticed an option for ticket insurance, which caught her attention. After some thought, she decided to opt for the insurance. She likened it to bringing a jacket when heading out, just to be prepared for any unexpected changes in weather.

The Escalating Costs of Concerts

According to a report issued by Polstar, the average global price for concert tickets for top touring acts hit $135.92 US ($187.79 CDN) in January, a notable increase from 2015, where the average price was $78 US ($107.77 CDN). The rising costs of attending concerts have become a significant concern for fans, especially taking into account the inflated resale prices in recent years.

For instance, a ticket for Beyoncé’s Formation tour in 2016 was resold for $330 in Toronto’s secondary market. Fast forward to 2023, and the same ticket for her Renaissance tour was fetching prices as high as $1,000. These rising figures have driven some concertgoers to consider purchasing insurance as a viable option, offering peace of mind against potential losses due to unforeseen circumstances.

The Benefits of Ticket Insurance

Experts in the industry suggest that ticket insurance is particularly valuable for those who are traveling to attend events. Situations can arise, especially when traveling—flights can be delayed or canceled, and illnesses can strike suddenly. For these reasons, ticket insurance can offer a layer of security against financial loss.

While ticket insurance may not be necessary for everyone, it can be advantageous for individuals who want to safeguard their investment when attending a highly anticipated concert. Those unable to attend their purchased events can also consider alternatives, such as transferring their tickets to friends or selling them on the secondary market.

The Resale Dilemma

Many fans who attended the Taylor Swift Era’s Tour may view ticket reselling as a lucrative opportunity. However, reselling can be unpredictable, and not everyone feels comfortable navigating this process. For some, the notion of trying to sell an unwanted ticket can be overwhelming, especially if they are uncertain about where to start.

The Psychological Factors at Play

With concert ticket prices soaring, it is natural for fans to seek reassurance about their purchases. Experts note that the protective instinct of consumers operates heavily in these scenarios. The fear of losing significant sums of money prevents many from dismissing the idea of insurance, especially when concert investments can run into the thousands.

This fear, admittedly, is compounded by the unpredictability of events that could lead to ticket holders being unable to attend. Insurance companies capitalize on this uncertainty, knowing that many consumers might overestimate the likelihood of catastrophic events that would derail their plans.

Understanding the Fine Print

Securing ticket insurance isn’t always as straightforward as paying a premium for peace of mind. Different insurance providers have various rules and conditions. It is essential to read the fine print and understand the requirements for filing a claim. For instance, simply deciding to skip a show does not suffice for reimbursement.

Typically, claims may require solid proof of a legitimate reason preventing attendance, such as a physician’s note for a significant health issue. Failure to provide adequate evidence can result in claim denials, leaving the ticket holder with a loss.

Real-Life Experiences with Insurance Claims

One individual experienced this reality firsthand. After purchasing tickets to see her favorite band and investing in insurance, she found herself unable to attend due to a personal issue. Her initial attempts at claiming her insurance were met with resistance as she lacked confirming documentation.

Despite the challenges endured, she eventually managed to reclaim her funds after persistently navigating the claims process. Her experience served as a harsh reminder to always prepare for unexpected circumstances when purchasing expensive tickets.

A Case of Ticket Insurance in Action

Interestingly, for the individual who initially purchased Kendrick Lamar tickets, the insurance proved worthwhile when she injured her ankle shortly before the concert. Although she attempted to sell her tickets without success, her knowledge of the insurance option alleviated some of her concerns regarding financial loss.

By obtaining the necessary documentation from her physician, she was able to file for reimbursement after confirming her inability to attend. Within a short period, the insurance company processed her claim, and she received her money back promptly.

Conclusion

The concept of ticket insurance is becoming increasingly relevant as concert prices continue to rise and the unpredictability of life looms large. For many, spending on insurance provides a sense of security when making significant purchases like concert tickets. While it may not be a necessity for all, understanding how to navigate ticket purchases alongside insurance options is essential for today’s concertgoers. With the right knowledge, individuals can enjoy their favorite artists without the lingering fear of losing money to unforeseen circumstances.

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